Beer the best investment

If you are really feeling down in the dumps about the recession then here is some good news for you that will lift your spirits. Here is a chance for you to invest some money almost guaranteed to produce solid returns in the gloomy months ahead - beer.

In a 30 year study of Australian beer sales tracked against the Westpac Consumer Confidence Survey has found evidence to prove that beer sales don't just survive recessions, they thrive on them.

The previous pattern based on the trend of past economic downturns has shown that beer sales started in early 1975 then increased in growth by passing the instability of the late 1970's and the Asian meltdown of 1998.

Soon after the collapse of the Black Monday share market in October 1987, the beer graph commenced rising, showing an increased consumption that lasted about five years. Only after a recession and the Gulf War did the graph take a slight downward turn.

Foster's brewers sales figures from as late as September this year have shown that beer drinkers are unaware that the world is going through a once in a century recession. A spokesman said that no matter what the economic circumstances beer prices remain pretty much consistent.

A spokesman for Lion Nathan, which produces several of the well-known brands of beer in Australia, said there was little doubt beer sales would remain untouched by the economic decline. He commented further that beer volumes tend to be strong in all periods of economic decline.

While people may not be spending on luxuries they always seem to be able to afford a beer or two.

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Published on October 10-th, 2008 in Insurance
Damon Rasheed is the CEO of Rate Detective, an Australian financial service comparison sites specialising in Life Insurance, Income Protection Insurance and home loans. Damon holds a Master's Degree in Economics from the University of Melbourne and has been involved in many start-up internet businesses.

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