AIA Vitality Program

The AIA Vitality Program, which was introduced in 2014, is aimed at rewarding healthy customers by providing a discount on insurance as well as other cool discounts on non-insurance related products. The program was launched after a successful trail in South Africa where it was concluded that Vitality members who actively use the program live longer and have lower health care costs than non-vitality members.

How does the AIA Vitality Program Work?

If you purchase an AIA product through an adviser (such as Rate Detective) you will be eligible for a discount in the first year of 10% for all lump sum cover. The AIA Vitality Program covers Life Insurance, Trauma and TPD but not income protection. To be eligible for the program, there is a $10 a month fee.

Does Vitality work through superannuation?

If you are paying your premiums for AIA via super then you can still be eligible for the program. You will need to pay the $120 per year outside of super ($10 per month), however, the amount you pay for your policy inside super will be reduced by the Vitality discount.

Can I get a bigger discount in future years?

If you engage in the program you can receive additional discounts in future years. Points are awarded for knowing your health and improving your health.

The “knowing your health activities” include a health review, which is a short online assessment. Additional points can be earned by doing a fitness assessment at participating gyms (Virgin and anytime) or doing health screenings.

The “improving your health” activities are the most commonly engaged and they include visits to the gym or monitoring your health with a fitness device such as a Fitbit or similar device. If you are a non-smoker you also get a bonus 1000 points at the outside of the program.

What are the other non-insurance benefits of the Vitality Program?

AIA have teamed up with a plethora of partners to provide regular discounts on their services if you achieve points. Regular rewards include $7.50 spend on Boost Juice a week, up to 70% off HOYTS movie tickets. Larger discounts include up to 50% off Qantas flights. Word on the street is they are planning to bring on a string of new partners later this year.

How do I sign up for AIA Vitality?

Simply fill in your details on this page and a Rate Detective adviser will be in touch to discuss options with you. Make sure you mention to them you want to find out more about Vitality. 

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Published on May 5-th, 2016 in Life Insurance
Damon Rasheed is the CEO of Rate Detective, an Australian financial service comparison sites specialising in Life Insurance, Income Protection Insurance and home loans. Damon holds a Master's Degree in Economics from the University of Melbourne and has been involved in many start-up internet businesses.

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